Last week SERP monitoring
| Date | Dropped from TOP 10 | 1st page fluctuations | Small fluctuations | Big fluctuations |
|---|---|---|---|---|
| 02/08/2025 | -0,03% | -0,01% | 1,08% | -1,12% |
| 01/08/2025 | 0,02% | 0,05% | 1,99% | -1,05% |
| 31/07/2025 | -0,15% | 0,06% | 0,35% | 0,03% |
| 30/07/2025 | -0,18% | 0,02% | -0,14% | 0,07% |
| 29/07/2025 | -0,25% | 0,04% | -0,96% | 0,64% |
| 28/07/2025 | -0,25% | 0,08% | -1,09% | 1,55% |
| 27/07/2025 | -0,26% | 0,07% | -1,08% | 1,30% |
| Medium quality | -1,55% |
2,28% |
32,85% |
31,85% |
Results dropped from TOP 10
Every day Google's first page endures fluctuations for each keyword. Some results slip out of the TOP10 giving way to other web pages. This graph highlights the normal activity of Google and the days when, instead, it experiences some anomalies due to algorithmic updates. A high percentage of changes among TOP10 results may indicate that something is changing...keep your eyes open.
Fluctuations of first page results
Google's TOP10 results constantly switch their rankings; this could be a way for Google to analyze the performance of webpages on different ranks and then decide which one deserves to be higher up. SEOZoom analyzes these changes and identifies the days when the activity gets more intense.
Pages experiencing small fluctuations in SERP
Google's SERPS are constantly moving, many webpages change their ranking frequently. SEOZoom analyzes the percentage of web pages that daily endures these kind of variations and identifies changes in Google algorithm's behavior.
Pages experiencing big fluctuations in SERP
The number of webpages daily experiencing big changes in SERP's ranking is huge. It is a constant quality test made by Google on the performance of the web pages. SEOZoom daily checks that there are no peaks in Google's testing activity.